As Head of UX for Mygravity, I created a full suite of cross-platform apps for digital loyalty and marketing. I developed the products from the idea stage, to the first MVP and finally into a mature software ecosystem, now enjoyed by a growing base of 10k+ users.
The iOS and Android apps allow end-users to collect loyalty points and rewards, discover new businesses and interact with them to build privacy-driven loyalty relationships.
The iPad app helps clerks manage user points and loyalty rewards efficiently, with minimal friction at the point of sale.