Mygravity iOS Apps

Mygravity is a retail loyalty and digital marketing platform. It includes Android and iOS user apps, a web app for data analytics and targeted marketing and an iPad app for in-store points of sale.

As Head of UX for Mygravity, I created a full suite of cross-platform apps for digital loyalty and marketing. I developed the products from the idea stage, to the first MVP and finally into a mature software ecosystem, now enjoyed by a growing base of 10k+ users.

The iOS and Android apps allow end-users to collect loyalty points and rewards, discover new businesses and interact with them to build privacy-driven loyalty relationships.

The iPad app helps clerks manage user points and loyalty rewards efficiently, with minimal friction at the point of sale.

Users can quickly scan a QR code at the till to redeem points, which they can use to purchase rewards and free perks.

The iPad app for store clerks allows quick and easy access to customers’ points balance and profile. Through multiple cycles of testing and on-site interviews , the process of allocating and spending loyalty points was reduced to the minimum number of actions.

See the apps in in the hands of customers and hear some on-site testimonials in this video from MyGravity’s successful Crowdcube pitch: